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What is Research?

Research is the organized collection, analysis, and reporting of needed, meaningful data used to make important business decisions. It draws understanding from the external business environment, and provides insights into the internal operating environment of an organization. It can be thought of as a mirror of your environment, developed to provide your business with the needed perspectives to make the very best decisions.

Why Invest in Research?

Organizations invest in research services for a variety of very "real world" reasons. Some of the most common are:

  • To provide critical insights on maximizing an organization's biggest performance asset - people.
  • To successfully fill key positions.
  • To provide a better understanding of customer needs.
  • To identify accurate and efficient methods for allocating training and development dollars to deliver the right training, to the right people, at the right time.

Using standardized processes, CBIL's Research services can provide the needed insights to minimize "guess work" in major business decisions.

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Contact Information


For more information, please contact Lou Gerst, Business Practice Leader for Research at 314.539.5325 or


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